ELMO CALLS

Webby Honoree Award 2013

DSA’s IDEA Award 2012

team project at IDEO | UI & graphic design

PROTOTYPING

IDEO Toy Lab invented a new way of prototyping the user experience for children. We built a giant iPhone with foam core, and had designers act out the interaction behind the screen.

 

In the picture, Emily Song is demonstrating the process with David Kelley, Founder of IDEO, on CBS 60 Minutes.

UI & GRAPHIC DESIGN

USER TESTING

A young user offers feedback.

Photo source: IDEO Toy Lab

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